Discover
Heritage
Ancient Wisdom, Modern Craft
Rooted in tradition. Jinshu draws from centuries of Chinese herbal artistry — the thick, fragrant balms that grandmothers kept in lacquered tins. We studied the old formulas not to copy them, but to understand what made them endure.
Three expressions, one philosophy. Traditional balm-makers understood that the body responds to sensation in different ways. Some moments call for deep, sustained warmth. Others need crisp, cooling freshness. And sometimes, the most powerful response comes from both — layered together. Jinshu honors all three.
Proven through rigor. We didn't just inherit old recipes — we reformulated with modern analytical methods, optimizing ratios until the balm delivered the sensory experience the tradition inspired.
Three expressions, one philosophy. Traditional balm-makers understood that the body responds to sensation in different ways. Some moments call for deep, sustained warmth. Others need crisp, cooling freshness. And sometimes, the most powerful response comes from both — layered together. Jinshu honors all three.
Proven through rigor. We didn't just inherit old recipes — we reformulated with modern analytical methods, optimizing ratios until the balm delivered the sensory experience the tradition inspired.
Botanicals
Carefully chosen botanical extracts and essential oils — selected for centuries of traditional use, not trend
Balance
Three distinct sensory profiles — warming, cooling, or both — each a deliberate architecture of sensation
Verified
Full-spectrum lab analysis on every batch — potency, purity, and contaminant screening, all published
The Formulation
Purposeful Ingredients
The skin responds to what touches it — and Jinshu's formulation is that touch, made deliberate. Cannabinoids, botanical extracts, and a carefully layered sensory system carried in a smooth, skin-nourishing base. Nothing filler. Everything purposeful.
CBD + CBG Isolate
1,500 mg CBD and 500 mg CBG per jar, verified by third-party lab testing
PEA
Palmitoylethanolamide — a naturally occurring fatty acid found in the body
Botanicals & Essential Oils
Plant extracts and aromatic essences rooted in traditional herbal practice
Sensory System
Menthol for an initial cooling sensation, VBE for a gentle delayed warmth
β-Caryophyllene
A terpene found in black pepper and cloves, adding depth to the botanical profile
Balm Base
Beeswax, kokum butter, and candelilla wax create a smooth, skin-nourishing matrix that carries every key ingredient
1,500
mg per jar
CBD Isolate
500
mg per jar
CBG Isolate
< 0.3%
Δ9-THC
Compliant
50
grams net weight
Per Jar
The Collection
Choose Your Essence
Cooling
Jade Mountain Cool
Crisp herbal clarity with grounding botanical depth. A sustained cool that settles the senses.
1,500 mg CBD · 500 mg CBG · 50g
$35.00
Cooling + Warming
Phoenix Balance
Cooling menthol gives way to a slow, deep warmth. Two forces in deliberate harmony.
1,500 mg CBD · 500 mg CBG · 50g
$35.00
Warming
Imperial Gold
Arnica, boswellia, and myrrh steeped in resinous warmth — a slow, grounding heat that builds with intention.
1,500 mg CBD · 500 mg CBG · 50g
$35.00
Reviews
What People Are Saying
Individual experiences. Not intended as medical claims. These statements have not been evaluated by the FDA.
Transparency
Nothing to Hide
The tradition we draw from was never careless. Neither are we.
Third-Party Tested
Every batch independently verified by ISO-accredited labs. Full reports available to every customer.
Quality Manufacturing
Produced by experienced contract manufacturers with fully documented processes and complete ingredient traceability.
Scan & Verify
Every Jinshu product has a QR code linking directly to its Certificate of Analysis. Instant transparency.
About Us
Two Minds, One Mission
Jinshu Balm was born when two paths converged — one rooted in botanical formulation and natural product manufacturing, the other in classical Chinese medicine.
Formulation & Manufacturing
Nearly a decade spent formulating and manufacturing botanical products — tinctures, topicals, and herbal blends from raw ingredient to finished jar. Managing a cGMP-certified facility shaped a hands-on understanding of what it takes to make something worth reaching for, batch after batch. That operational backbone is what holds Jinshu together behind the scenes.
Traditional Chinese Medicine
A Licensed Acupuncturist trained in classical Chinese medicine, with years of clinical experience in acupuncture, cupping, and gua sha. Deep knowledge of herbal traditions and the mind-body connection shaped the aromatic and botanical heart of Jinshu — the warming-cooling sensory system and carefully chosen botanicals that define the experience.
Together, they created Jinshu Balm — a warming and cooling herbal balm where Eastern herbal wisdom meets Western formulation craft.
Rooted in tradition · Refined by science